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Device Work
Product TV
Product TV
Product TV
Product TV & Social
Over my time with AT&T, work created to support device sales changed. The introduction of a certain touch screen transformed the way we did everything. Device exclusives-by-carrier became an outdated way of doing business. Within this portfolio, there are examples that were created across my time with the business and highlight how we managed the challenge of differentiating carrier vs. device benefits.
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